I.D. Magazine Ends

I missed the news back in December that I.D. magazine has ended -perhaps I should have guessed from their foreboding final issue cover for November/December 2009 that it was getting the axe? Like Art on Paper, I.D. had been around for over fifty years. The blog Fast Company ran an interesting article about I.D.’s demise, titled What Killed I.D. Magazine?. It sounds as if most of the problems were internal – as evidenced by the newsbreak being given one day after “Employee Appreciation” Day. Yikes! Bad marketing, and a failure to fully embrace the web to compete with other design websites were also factors.

Advertisements
Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: