I.D. Magazine Ends

I missed the news back in December that I.D. magazine has ended -perhaps I should have guessed from their foreboding final issue cover for November/December 2009 that it was getting the axe? Like Art on Paper, I.D. had been around for over fifty years. The blog Fast Company ran an interesting article about I.D.’s demise, titled What Killed I.D. Magazine?. It sounds as if most of the problems were internal – as evidenced by the newsbreak being given one day after “Employee Appreciation” Day. Yikes! Bad marketing, and a failure to fully embrace the web to compete with other design websites were also factors.

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